In a globe wherever tech CEOs usually maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. Because the co-founder and CEO of Scentbird, one of the leading fragrance subscription expert services in North The united states, Mariya has established herself to generally be a ahead-contemplating business enterprise chief. But over and above her accomplishment in the company earth, she has also emerged for a spiritual tutorial and intuitive Trainer, a change she shares openly as a result of her YouTube channel, “This can be Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova one of the most unconventional—and powerful—figures in the trendy entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s business enterprise occupation took flight in 2014 when she co-Launched Scentbird, a corporation built to make designer fragrances a lot more available through a month to month subscription model. Modeled immediately after Netflix, but for perfume fans, Scentbird rapidly turned a go-to platform for fragrance discovery. Under her leadership, the business grew to serve about seven-hundred,000 subscribers, featuring use of over 800 fragrances from major global makes.
With a robust foundation in brand approach, source chain logistics, and marketing and advertising, Mariya effectively attracted undertaking capital, participated during the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ revenue corporation. She afterwards expanded her portfolio with Deck of Scarlet, a elegance manufacturer, and Drift, a car or truck fragrance enterprise.
But while her reputation in the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that will before long spill into the public eye.
The Awakening: A Change to Spirituality
About 2018, Mariya seasoned what she described as a spiritual awakening. This internal evolution inspired her to dive into metaphysics, Electricity function, meditation, and intuitive channeling. As she deepened her spiritual practice, she began making articles to assist Some others explore their own individual consciousness, ultimately launching her YouTube channel “This really is Mariya.”
The channel, which now has more than a hundred,000 subscribers, capabilities a wide range of content material—guided meditations, soul therapeutic approaches, chakra do the job, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invitations her viewers to connect with themselves, the divine, and also the unseen energies that condition our daily lives.
Her followers typically explain her content as transformative, and he or she has cultivated a deeply loyal spiritual audience by means of regular engagement and authenticity.
Controversy on the Crossroads of Id
When a lot of have embraced Mariya’s dual identity, Some others have raised eyebrows—specifically as her metaphysical beliefs are becoming far more publicly noticeable. In 2024, a feature because of the Organization of Trend spotlighted The strain in between her roles being a tech CEO plus a spiritual Trainer.
Some of Mariya’s statements—for instance remarks on alternate therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from people, influencers, and perhaps previous collaborators. Various magnificence influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social websites message boards debated the appropriateness of her beliefs in relation to her Management position in the mainstream manufacturer.
In response, Mariya clarified that her spiritual teachings are personal and available beneath her first title only, deliberately divided from her Specialist identification. Yet the controversy opened up a broader discussion about no matter if community figures can—or must—compartmentalize their beliefs while in the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though many founders try to keep up an image of neutrality, she has selected to show up as her complete self. This amount of transparency could be the two magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an business often targeted only on scale and system. On the other, her outspokenness about spiritual subject areas invites scrutiny, especially in an period when on line articles can rapidly go viral and provoke potent reactions.
Nonetheless, Mariya’s solution speaks to some further cultural shift. As more and more people check out wellness, consciousness, and private improvement, figures like her—who bridge the spiritual and content worlds—may well turn into more widespread, not fewer.
Businesswoman. Mystic. Influencer.
Besides operating her firms and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, delivers personal channeling sessions, sells spiritual resources, and has even printed a ebook titled 72 Keys to Manifestation. She’s in essence made a parallel company from the spiritual House—totally separate from her role at Scentbird, nonetheless just as structured and scalable.
Her spiritual brand name, like her beauty manufacturer, is world wide, polished, and working experience-driven. It’s crystal clear that Mariya applies precisely the same degree of focus and creativeness to both equally spheres of her daily life. No matter whether top a team of developers or channeling divine Electricity for any guided meditation, she provides with clarity and conviction.
The Highway Ahead
Mariya Nurislamova’s journey raises scentbird ceo important questions about identification, leadership, and general public lifestyle. Can a tech CEO also be a mystic? Must business enterprise leaders share their individual beliefs with the public? What takes place when People beliefs challenge traditional norms?
Regardless of the answers, Mariya continues to wander her path unapologetically. She represents a brand new generation of business people—ones who aren’t afraid to generally be elaborate, spiritual, and multidimensional. Her boldness could Charge her some partnerships, but What's more, it earns her admiration from individuals who value truth of the matter in excess of conformity.
In the end, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what it means to generally be complete.
Mariya Nurislamova life at the intersection of logic and intuition, business enterprise and spirit, leadership and vulnerability. Her story is a bold testament to residing authentically, even though that authenticity includes hazard. As she continues to grow her twin empire—both equally earthly and cosmic—she invitations us all to contemplate what it means to lead with soul.
No matter whether you see her like a visionary or possibly a provocateur, something is certain: Mariya Nurislamova isn't concerned to break the mold.